November 2010
1 post
3 tags
October 2010
4 posts
“With the mid-term elections in the US now less than a week away, I thought it...”
– The Growing Importance of Social Media in Politics
3 tags
There's More to Quality Than Google Page Rank
Businesses and brands spend millions of dollars a year on search engine optimization (SEO), trying to move and keep their websites ranked near the top of the first page of Google searches for particular search terms. There’s good reason for that, as a top page rank can pay huge dividends if leveraged correctly. However, please don’t fall into the trap of thinking that a high page...
2 tags
Websites Just Got Affordable
It’s 2010, almost 2011, and many small businesses still don’t have a website. This is something that needs to change. In today’s business environment, the ability to move a message across the online sector is critical. However, many of these small businesses simply don’t know how to get online and can’t afford to pay for a professionally designed website. ...
“If your business is considering such a move, following these 5 rules will...”
– 5 Rules for Using Facebook for Your Business
September 2010
12 posts
3 tags
2 tags
4 tags
3 tags
10 Essential WordPress Plugins
One of the things we do as a social media marketing firm is to help clients design, build, and run blogs. And when it comes to blogging, WordPress is probably the most powerful and most popular blogging platform around. As an open source blogging solution, there are almost a countless number of themes and plugins available, making customizing a WordPress blog a snap. Despite all of the wide...
“Once considered a wacky obsession of geeky Internet people who probably had a...”
– 10 Reasons Your Business Should Be Blogging
Why Most Politicians Are Bad at Social Media →
In an article appearing on Social Media Today, Dan Cheek provides some insight into why most politicians are so bad at social media.
3 tags
Stop Being Boring on Twitter
Every day, more and more businesses and brands are using Twitter to help build their brands and to forge stronger relationships with their target audience. Or at least, more and more businesses try to do that. Unfortunately, most come up a little (or a lot) short in this area. One of the biggest reasons for their Twitter failure is due to the fact that the updates that they are pushing...
“One of the most overlooked of the social networks, LinkedIn is also one of the...”
– How to Use LinkedIn to Build Your Business
“I co-founded Laser Burn Media in 2009 along with my business partner, John...”
– Why I Co-Founded Laser Burn Media
5 tags
What Should We Expect from Apple's Ping?
As most of you have probably heard or read by now, Apple has announced that the latest version of iTunes, iTunes 10, will feature a built in social network. Known as Ping, this social network will be built around music. Users will be able to follow others, including bands and artists, see who is buying what, and post updates and reviews of music and the artists who make it. All very...
August 2010
9 posts
“Every social media platform, such as Twitter and Facebook, has its own unique...”
– Understanding the Culture of Social Media Platforms
5 tags
Why We Set Up a MySpace Profile
A few days ago, we set up a MySpace profile. Many of you may consider this a questionable decision, especially considering how far MySpace has fallen behind other social platforms like Facebook and Twitter. This wasn’t a decision that we rushed into. For a while, we were actually content to ignore MySpace and focus our social media efforts elsewhere. However, after further...
“The social media revolution isn’t coming. It’s already here. It’s time to...”
– The Social Media Revolution
2 tags
Who elected me mayor? I did. →
While Foursquare has been talked about in corporate boardrooms as the next big thing in social media — it has some 2.5 million users — it has also spawned a more trivial pursuit: a petty and vicious battle over virtual pieces of turf.
“By using social media to actively listen to your customers, your employees, and...”
– Shut Up and Listen
1 tag
Intentional Acts of Awesomeness
I frequently receive email from a person who, as part of her email signature, includes the phrase: “Commit random acts of kindness.” I’ve seen it enough times (every email she sends!) that I’m really starting to hate it. And not just because it’s so cutsie, but because I also disagree with it. The world doesn’t need “random acts of kindness”, it...
“Businesses that can find a way to integrate themselves into their target...”
– Social Media: No Longer Optional
“It’s not uncommon for businesses, of all sizes, to have a social media...”
– Does Your Social Media Have a Strategy?
3 tags
How to Optimize Your Site for Search →
Want to drive more potential customers to your website? Here are some basic steps to take that will help boost your presence on the search engines.
July 2010
4 posts
4 tags
What's Up with Myspace?
A few years ago, Myspace was all the rage. Remember that? It seemed everyone was on the site. That was before Facebook vaulted to near-king of the Internet, currently boasting over 500,000,000 users. Today, Myspace is considered an after thought by many. This is especially true for businesses looking to implement a social marketing campaign.
This begs the question: What’s up with...
“While we already have a well-established WordPress powered blog, we decided that...”
– Why We Chose to Use Tumblr
4 tags
Facebook Ads vs A Billboard
Yes, I realize this is probably an unfair comparison. However, I think it’s one worth making. Why? Because for many small businesses, with limited marketing budgets, this is a choice they have to make. Traditional media vs social media.
First, let’s take a look at the billboard. Here’s what it has going for it…
It’s big. Lots of people will probably see it.
...
1 tag
Screenvision to Revamp Preshow Ads at Cinemas →
The cinema advertising company is trying to make ads before movies more entertaining by using celebrities and sponsors, and including cellphone interaction.