A few days ago, we set up a MySpace profile.  Many of you may consider this a questionable decision, especially considering how far MySpace has fallen behind other social platforms like Facebook and Twitter.  This wasn’t a decision that we rushed into.  For a while, we were actually content to ignore MySpace and focus our social media efforts elsewhere.  However, after further consideration, we decided that there were enough reasons to move into the MySpace platform.

The biggest reason that Laser Burn Media is now on MySpace is that many small businesses still use MySpace as their only online presence.  In an effort better identify and build relationships with these organizations, we decided to operate on the same social platform that they do.  This is consistent with the advice that we provide to our clients, be where your target audience is.  MySpace provides us an opportunity to connect directly a larger segment of our target market.

Second, having a profile on MySpace will help increase our footprint on the web.  Unlike Facebook, MySpace is indexed by search engines like Google and Yahoo.  By maintaining a MySpace profile that accurately reflects our brand image, we think we can increase our brand awareness, perform a bit better in search engine queries, and perhaps gain a foothold on a platform that many of our competitors are ignoring.  Or so the theory goes, anyway.

Finally, having a MySpace profile gives us something else to play with.  Since being well versed in all aspects of social media, including MySpace, is part of our job description, we think it makes sense to have a MySpace profile.  This gives us an opportunity to try new strategies, become intimately familiar with the platform, and stay in touch with the culture of the MySpace community.  We think that by maintaining a MySpace profile, we’ll learn a lot more about the platform, the people who use it, and how they use it, than we otherwise would have.

We realize that MySpace is, rightly or wrongly, falling further and further out of favor with both businesses and marketers.  However, Laser Burn Media has made the decision to engage the MySpace community by maintaining a profile there.  We hope it will provide us access to a larger segment of our target market, allow us to build a bigger online footprint for our brand, and to learn more about the platform and those that use it.  That’s our reasoning for setting up a MySpace profile.  Why are your thoughts?

-Dan Cheek
LaserBurnMedia.com
Twitter.com/LaserBurnMedia
(570)795-9467