A few years ago, Myspace was all the rage.  Remember that?  It seemed everyone was on the site.  That was before Facebook vaulted to near-king of the Internet, currently boasting over 500,000,000 users.  Today, Myspace is considered an after thought by many.  This is especially true for businesses looking to implement a social marketing campaign.

This begs the question: What’s up with Myspace, these days?  Is it worth it for your business to take the time to build and maintain a Myspace profile?  Who exactly still uses Myspace?  Let’s try and answer some of these questions.

According to Alexa.com, a website that tracks the popularity of other websites, Myspace is currently ranked as the 25th most visited site in the world.  In terms of US traffic, Myspace does a bit better, ranking in at 13th.  Facebook, by comparison, is ranked number two in both world wide and US traffic.

So who uses Myspace?  Alexa has an answer to that…

Relative to the overall population of internet users, the site’s users are disproportionately Caucasian, and they are disproportionately moderately educated, childless women under the age of 35 who browse from home.

Additionally, Myspace remains popular with bands and musicians, as the site provides a great platform for them to share and promote their work, upcoming performances, and build relationships with their fans.

So in terms of it being worth the time to build and maintain a Myspace profile, the answer to that is…maybe.  If you are a business looking to attract the attention of young women, musicians, music lovers, or a young (10 - 22 year old) audience, it may be a good idea to use Myspace.  Otherwise, unless you have the resources to handle marketing across multiple platforms, it would probably be best to stick to the bigger social sites (ie Facebook and Twitter).

Myspace is certainly less popular that it was just a few years ago, and certainly less popular than Facebook.  It’s demographic is heavily comprised of young women and musicians.  Because of this, Myspace probably wouldn’t make a good centerpiece to a social marketing campaign.  However, the site does provide access to a large community of users and should not be written off automatically.  Myspace isn’t what it used to be, but for some organizations and brands, the site does still offer value.

-Dan Cheek
LaseBurnMedia.com
dan@laserburnmedia.com
Twitter.com/LaserBurnMedia
(570)795-9467