I frequently receive email from a person who, as part of her email signature, includes the phrase: “Commit random acts of kindness.”  I’ve seen it enough times (every email she sends!) that I’m really starting to hate it.  And not just because it’s so cutsie, but because I also disagree with it.  The world doesn’t need “random acts of kindness”, it needs intentional acts of awesomeness.

This is the type of customer service ethic that I try, very hard, to ingrain at Laser Burn Media.  I preach on the fact that we must impress our clients not once in a while, but every time.  Every interaction with our clients must be awesome.  Random acts of kindness, to me, is the same thing as saying be kind…sometimes.  At random.  That’s a horrible idea!

If the service that you are providing your customers can be enhanced by “random acts of kindness”, then you’re probably not providing very good service to begin with.  If random is the best you can do, do something else.  Focus your customer service efforts on committing intentional acts of awesomeness and see the difference.  And, if you need an example of this in practice, sign on to be a client of Laser Burn Media.

-Dan Cheek
LaserBurnMedia.com
dan@laserburnmedia.com
Twitter.com/LaserBurnMedia
(570)795-9467